After a long, hot week finalising the collection at our manufacturer near Seville, I have been asked by quite a few people why I’m making such a fuss about the ‘made in Europe’ thing.

“But aren’t all top brands made in Europe?” friends ask.

Or, as one advisor said, “‘So what?’ if it’s made in China. They [the public] are only interested in which celebrity wears it, so that’s where you need to put your efforts”.

You see, some brands believe that their customers don’t give a fig where or how things are made anymore.

I believe there are people who do want to know the provenence of what they buy.
It’s not about being elitist, it’s about a quest for quality…

not just in what we buy but in how we do business and how we treat people.

As a designer I never dreamed I’d say this but, please, call me old-fashioned.